Introduction:
Companies after increasing the speed of usage of internet and social networks by individuals decided to make use of social networks to be more and more popular when it comes to their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social networks to be able to communicate, share their ideas, and utilize the flow of information and other means of publishing information about themselves.
Although since 1990s, usage of internet, many social networks and internet tools had emerged, it wasn't popular. Recently, through the development of social network in friendly atmosphere and with less complexity when it comes to functioning for individuals, this service (social network service) has become element of people's lives.
With regards to clarification of analysis on customer satisfaction, customer retention, and customer relationship management and customer feedbacks, social networks play a pivotal role. Consequently companies have tried to work with Social network services to be able to better serve customers and obtain other various objectives. Most companies recognized that social network sites (SNSs) like Napster, Facebook, and Twitter and etc are the very best places in their mind to be able to highlight their brand image by which they can increase their market share, and sustainability.
What is a Social Network?
It is considered as a platform by which social relations will undoubtedly be built among people and information sharing will undoubtedly be facilitated. Through social networks sites personal information and relationships can be shared and users can remain in touch. Social networks development
Most of SNSs provide a personal page for posting, ability to find friends and other conditions like updating profile and private data and have the capacity to restrict and/or conceal the mentioned information by page owner from the eyes of public or specific people.
These Online facilities (SNSs) have improved the movements of people on online tasks, especially in the mentioned social networks for the purpose of maintaining friendships no matter distance (geographical limitation). Not only that but and yes it enables people to get better jobs and partners.
Concerning the acceptance of those sites by people, companies are becoming interested to get involved in this process by which they can sell their products and services and better serve customer's needs and wants and through analysis of consumer buying patterns and their feedbacks they can fine tune their decision making process along with their strategies.
